The UNSPOILT South Coast

Winner of the GOLD Award for Destination Marketing at the 2015 New South Wales Tourism Awards!
The South Coast's UNSPOILT campaign, which celebrates the region's natural beauty, has been a breakthrough success for the region.

For the past two years, the five South Coast local government areas have collaborated to market the greater region for the first time with stunning results. By combining marketing budgets, the South Coast region was able to have a strong impact in the overcrowded advertising spaces of the city streets and railway platforms in Sydney and Canberra as well as making a noticeably bigger splash online.
The gorgeous photography captures locals doing what they love set in the stunning landscape the region is famous for - uncrowded surf beaches, dramatic coastal walks, aqua bays perfect for paddling and diving.
  1. Sapphire Coast: Whales off Eden
    Sapphire Coast: Whales off Eden
  2. Stand-up Paddleboarding on Jervis Bay, Shoalhaven
    Stand-up Paddleboarding on Jervis Bay, Shoalhaven
  3. Kiama - Seven Mile Beach surfers
    Kiama - Seven Mile Beach surfers
  4. Diving with seals, Montague Island
    Diving with seals, Montague Island
  5. Kiama Coast Walk
    Kiama Coast Walk
  6. Wynyard Station - Paddleboarders on Jervis Bay
    Wynyard Station - Paddleboarders on Jervis Bay
  7. On Sydney streets
    On Sydney streets
  8. The Farm, iconic surf beach at Shellharbour
    The Farm, iconic surf beach at Shellharbour
  9. Vintage planes fly over Killalea State Park
    Vintage planes fly over Killalea State Park
  10. Fishing on Tuross Lake
    Fishing on Tuross Lake
  11. Snorkelling at Bushrangers Bay, Shellharbour
    Snorkelling at Bushrangers Bay, Shellharbour
  12. Title 12
    Title 12