The South Coast Regional Tourism Organisation (SCRTO) is the peak body for tourism on the South Coast of New South Wales. The area comprises the five local governement areas:
Sapphire Coast/Bega Valley
The South Coast Region of NSW extends from Shellharbour south along the coastline to the NSW- Victorian border. The Region is bordered to the west by the rugged, forested slopes and sheer cliffs of the escarpment – an almost continuous strip of National Parks, Wilderness and State Conservation Areas.
The South Coast region is known for its spectacular coastal and rural scenery, uncrowded beaches, pristine waterways, National Parks, prolific marine and wildlife and relaxed lifestyle. It is a region where the ‘forest meets the sea’, with a plethora of small, historic coastal and rural towns and villages.
The South Coast has a growing food and wine sector based on fresh local seafood and produce, and an emerging arts and cultural scene.
The main function of the organisation is in the marketing and promotion of tourism, advocacy around tourism issues and to encourage product development and capacity building in the industry.
GOLD at the NSW Tourism Awards
South Coast Regional Tourism has won the coveted Gold award for Destination Marketing at the 2015 NSW Tourism Awards.Held at Darling Harbour on the floating Dockside Pavilion, the team from SCRTO left, celebrated with campaign partners Julie Bishop and Carlina Ericson from Destination NSW.
“The unspoilt South Coast is one of Australia’s most appealing tourism destinations and deserves as much credit as the hardworking teams successfully growing the number of tourists visiting this market."
“The campaign has been a major driver of tourism growth to the region, delivering more than 1.39 million industry leads to South Coast tourism operators since its inception in 2012.”
- Stuart Ayres
Minister for Trade, Tourism and Major Events
GOLD at the PACIFIC ASIA TRAVEL AWARDS
JULY 2016: We are very proud to announce that the Unspoilt South Coast Campaign has won a prestigious international award - a Gold Award for Marketing at The Pacific Asia Travel Association Awards.
This is a wonderful accolade for the South Coast, Destination NSW and all of our Local Government stakeholders who have invested in this campaign for the past 4 years. To win a prestigious award over 70 other authorities and 212 international destinations from all over Asia and The Americas is an outstanding achievement.
Minister for Trade, Tourism and Major Events Stuart Ayres welcomed the Award and said it was another fantastic achievement for regional tourism in NSW.
DOWNLOAD the Media Release
DNSW Media Release